Three Client Acquisition Lunacies Many Consulting Boutiques And Solo Consultants Fall For

In case you don't know, I can tell you that Sergiy Putyatov holds the official Guinness Record title of the world's fastest guitarist in the world at 27 notes per second.

And since he set this record in 2012, it's only fair to assume that today he's even faster. Yes, he's fast, but his sound storm is not exactly a song.

It's not even a pleasant riff to listen to.

And while I'm sure he can play the guitar very well, and this was just an exercise of speed, I don't think this is what the audience wants to hear in the long run.

And his speed record definitely doesn't place him in the rock guitarist hall of fame whose members can demand pretty heft ticket prices at their concerts. It's like a drum solo at a rock concert.

A short drum solo is part of most rock concerts, but you can't just send Neil Peart (Rush), Nicko McBrain (Iron Maiden) or Samantha Maloney (Shift, Hole, Mötley Crüe, Eagles of Death Metal, etc.) on stage and tell them to beat the skins for two hours.

No matter how skilled those drummers are, the show would be a tad boring. And this is the exact problem I see in client acquisition for consulting boutiques and solo consultants.

Many of them are obsessed with how fast they land new clients regardless of the quality of those clients and the match between clients' opportunities and their firms' capabilities.

Since they find systematic brain-based client acquisition too finicky, they resort to brutal brawn-based client acquisition, like cold-calling, trade shows or networking.

And this is what we discuss this month's brain-fryingly exciting episode of Commando Consulting, entitled, Three Client Acquisition Lunacies Many Consulting Boutiques And Solo Consultants Fall For.

Enjoy!